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GREEN SEED 

FOOD CREATIVES

Welcome
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Offering food strategy, insight and development for hospitality, retail and manufacturing.

01 about

Highly creative, strategic and commercially astute hospitality  professional with over 25 years experience in food innovation, product development & branded restaurants.

Extensive experience of premium foodservice specialising in product development within the branded restaurant, QSR, retail and manufacturing sectors. 

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​Specialised in offering creativity and innovation to employers and passionate about creating memorable guest journeys, through purposeful product development.

 

Adept at working with key stakeholders and owner led businesses to develop brand and creative identity, with a proven ability to lead teams, drive innovation and deliver commercially viable products across multiple customer types.

Years in the sector has led to forging strong knowledge and relationships with suppliers and producers,  key for optimising sourcing and streamlining efficiencies to create agile and frictionless operations.

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Passionate about food creativity and product innovation, with strong technical experience in recipe formulation, process, scaling and operational delivery. Combined with a commercial approach to drive impact, cost and profitability of products and over arching food initiatives.

Skilled at identifying production and operational capabilities, recognising opportunities for delivering strategic product and business growth.​

Services

Offering strategic and innovative development for brands, as well as concept creation, across hospitality, manufacturing and retail

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Food Strategy & Innovation

Helping businesses align innovation with clear business goals, ensuring new ideas support long term objectives, and how to position structure for a sustainable growth 

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Menu & Product Development

Expansive knowledge of food trends and understanding customers needs, projects are scoped and menus designed according to market research, with commerciality and consistency as core deliverables 

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Concept & Creative Brand

Shaping food idea and identifying a compelling story for brand. Defining vision, customer and guest experience, style and atmosphere. How do menus look, packaging sit and what is he tome of voice

02 Projects & Portfolio

03 Clients

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Contact

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